Stories That Deserve

To Be Seen

Blu Studios is a creative production house that transforms brand stories into powerful visual experiences.

Campaigns

We don't show up to shoot we show up to solve. Campaign production built around your brand objective, your audience, and the outcome you need.

Another Man
Another Man

Commercial

We produce commercials for brands that treat content as an investment, not an expense.

Celebrity

Celebrity shoots are high-stakes. We manage every detail casting, direction, production so the outcome matches the expectation.

Editorial

Sharp creative direction. Precise execution. Editorial photography in Mumbai for fashion brands, lifestyle labels, and publications worldwide.

Fashion films

A fashion film done right works on every screen social feed, brand website, campaign launch. We produce films that work on all three.

What our clients say

Climate action is a long-term commitment so we're building lasting relationships to match.

  • Devika Sharma

    "I did a test shoot with Apurva back in 2024, where we worked on three different looks and it was such a great experience. He’s not only an incredibly talented photographer but also a wonderful teacher and mentor. He constantly gives feedback while you’re working, which helps so much as a model. I learned a lot in just that one shoot. Overall, he’s a genuinely great person and someone you can learn a lot from in this industry. "

    Read more

  • Zarah Phillip

    "I was 17 when I met Appurva, it was a planned test shoot through my agent back then. The shoot went really well for me, it was easy to work him and understand his direction. Later i only had to ask him once that i needed guidance in building my profile and working as a model full time. I remember him investing his time into developing my profile for almost a year. Right after this i started having agencies approach me and i got signed up with the best one. I even interned in his studio for 4 months and it was a fun experience, he has always been open to experimenting with new ideas and encouraging his team to do the same. Working under him also helped me develop my styling profile, understand the technical points of it. At this point i can say he’s been more like a family which is very important to have in this Industry."

    Read more

  • Poppy Jabal

    "I met Appurva at the very beginning of my career. He was the official photographer for the contest I was participating in — and from that moment, a lifelong friendship began, built on deep mutual respect for each other’s craft. When you’re new, it isn’t easy to get portfolios updated or experiment with fresh images every time you need them. Appurva was always there. He shot me every single time. We grew together. We experimented fearlessly. He constantly brought a new perspective to the way the lens saw me — often helping me see myself differently as an artist. He had studied in America, and I in London. It was wonderful to amalgamate our training and sensibilities — blending varied educational backgrounds into something uniquely our own. That exchange of ideas elevated not just the photographs, but the process itself. He also went out of his way to help me access new projects. Professionally, he was always my first choice as a photographer. Personally, he became family. Rightly said — Appurva is one of the strongest pillars of my career’s foundation. I will always be grateful."

    Read more

  • Sonnalli Seygall

    "I had the pleasure of working with Appurva some years ago and remember the experience so fondly. He has an incredible eye for detail and a calm, intuitive approach that instantly puts you at ease in front of the camera. That comfort translates beautifully into photographs that feel natural, elegant, and timeless."

    Read more

  • Tejinder -TJ

    Butterfly proection

    "Appurva shah was the first photographer to ever shoot me back in 2016 and he was the one who really helped me believe in myself and helped me grow and truly bring out my potential as a model . After so many years in the industry, you rarely come across people who genuinely believe in lifting others and making other people feel seen and he truly is one of those people and still after knowing him almost 10 years and counting He continues to be that force in my life."

    Read more

  • Devika Sharma

    "I did a test shoot with Apurva back in 2024, where we worked on three different looks and it was such a great experience. He’s not only an incredibly talented photographer but also a wonderful teacher and mentor. He constantly gives feedback while you’re working, which helps so much as a model. I learned a lot in just that one shoot. Overall, he’s a genuinely great person and someone you can learn a lot from in this industry. "

    Read more

  • Zarah Phillip

    "I was 17 when I met Appurva, it was a planned test shoot through my agent back then. The shoot went really well for me, it was easy to work him and understand his direction. Later i only had to ask him once that i needed guidance in building my profile and working as a model full time. I remember him investing his time into developing my profile for almost a year. Right after this i started having agencies approach me and i got signed up with the best one. I even interned in his studio for 4 months and it was a fun experience, he has always been open to experimenting with new ideas and encouraging his team to do the same. Working under him also helped me develop my styling profile, understand the technical points of it. At this point i can say he’s been more like a family which is very important to have in this Industry."

    Read more

  • Poppy Jabal

    "I met Appurva at the very beginning of my career. He was the official photographer for the contest I was participating in — and from that moment, a lifelong friendship began, built on deep mutual respect for each other’s craft. When you’re new, it isn’t easy to get portfolios updated or experiment with fresh images every time you need them. Appurva was always there. He shot me every single time. We grew together. We experimented fearlessly. He constantly brought a new perspective to the way the lens saw me — often helping me see myself differently as an artist. He had studied in America, and I in London. It was wonderful to amalgamate our training and sensibilities — blending varied educational backgrounds into something uniquely our own. That exchange of ideas elevated not just the photographs, but the process itself. He also went out of his way to help me access new projects. Professionally, he was always my first choice as a photographer. Personally, he became family. Rightly said — Appurva is one of the strongest pillars of my career’s foundation. I will always be grateful."

    Read more

  • Sonnalli Seygall

    "I had the pleasure of working with Appurva some years ago and remember the experience so fondly. He has an incredible eye for detail and a calm, intuitive approach that instantly puts you at ease in front of the camera. That comfort translates beautifully into photographs that feel natural, elegant, and timeless."

    Read more

  • Tejinder -TJ

    Butterfly proection

    "Appurva shah was the first photographer to ever shoot me back in 2016 and he was the one who really helped me believe in myself and helped me grow and truly bring out my potential as a model . After so many years in the industry, you rarely come across people who genuinely believe in lifting others and making other people feel seen and he truly is one of those people and still after knowing him almost 10 years and counting He continues to be that force in my life."

    Read more

  • Devika Sharma

    "I did a test shoot with Apurva back in 2024, where we worked on three different looks and it was such a great experience. He’s not only an incredibly talented photographer but also a wonderful teacher and mentor. He constantly gives feedback while you’re working, which helps so much as a model. I learned a lot in just that one shoot. Overall, he’s a genuinely great person and someone you can learn a lot from in this industry. "

    Read more

  • Zarah Phillip

    "I was 17 when I met Appurva, it was a planned test shoot through my agent back then. The shoot went really well for me, it was easy to work him and understand his direction. Later i only had to ask him once that i needed guidance in building my profile and working as a model full time. I remember him investing his time into developing my profile for almost a year. Right after this i started having agencies approach me and i got signed up with the best one. I even interned in his studio for 4 months and it was a fun experience, he has always been open to experimenting with new ideas and encouraging his team to do the same. Working under him also helped me develop my styling profile, understand the technical points of it. At this point i can say he’s been more like a family which is very important to have in this Industry."

    Read more

  • Poppy Jabal

    "I met Appurva at the very beginning of my career. He was the official photographer for the contest I was participating in — and from that moment, a lifelong friendship began, built on deep mutual respect for each other’s craft. When you’re new, it isn’t easy to get portfolios updated or experiment with fresh images every time you need them. Appurva was always there. He shot me every single time. We grew together. We experimented fearlessly. He constantly brought a new perspective to the way the lens saw me — often helping me see myself differently as an artist. He had studied in America, and I in London. It was wonderful to amalgamate our training and sensibilities — blending varied educational backgrounds into something uniquely our own. That exchange of ideas elevated not just the photographs, but the process itself. He also went out of his way to help me access new projects. Professionally, he was always my first choice as a photographer. Personally, he became family. Rightly said — Appurva is one of the strongest pillars of my career’s foundation. I will always be grateful."

    Read more

  • Sonnalli Seygall

    "I had the pleasure of working with Appurva some years ago and remember the experience so fondly. He has an incredible eye for detail and a calm, intuitive approach that instantly puts you at ease in front of the camera. That comfort translates beautifully into photographs that feel natural, elegant, and timeless."

    Read more

  • Tejinder -TJ

    Butterfly proection

    "Appurva shah was the first photographer to ever shoot me back in 2016 and he was the one who really helped me believe in myself and helped me grow and truly bring out my potential as a model . After so many years in the industry, you rarely come across people who genuinely believe in lifting others and making other people feel seen and he truly is one of those people and still after knowing him almost 10 years and counting He continues to be that force in my life."

    Read more

Stories That Deserve

To Be Seen

Blu Studios is a creative production house that transforms brand stories into powerful visual experiences.

Campaigns

We don't show up to shoot we show up to solve. Campaign production built around your brand objective, your audience, and the outcome you need.

Another Man

Commercial

We produce commercials for brands that treat content as an investment, not an expense.

Celebrity

Celebrity shoots are high-stakes. We manage every detail casting, direction, production so the outcome matches the expectation.

Editorial

Sharp creative direction. Precise execution. Editorial photography in Mumbai for fashion brands, lifestyle labels, and publications worldwide.

Fashion films

A fashion film done right works on every screen social feed, brand website, campaign launch. We produce films that work on all three.

What our clients say

Climate action is a long-term commitment so we're building lasting relationships to match.

  • Devika Sharma

    "I did a test shoot with Apurva back in 2024, where we worked on three different looks and it was such a great experience. He’s not only an incredibly talented photographer but also a wonderful teacher and mentor. He constantly gives feedback while you’re working, which helps so much as a model. I learned a lot in just that one shoot. Overall, he’s a genuinely great person and someone you can learn a lot from in this industry. "

    Read more

  • Zarah Phillip

    "I was 17 when I met Appurva, it was a planned test shoot through my agent back then. The shoot went really well for me, it was easy to work him and understand his direction. Later i only had to ask him once that i needed guidance in building my profile and working as a model full time. I remember him investing his time into developing my profile for almost a year. Right after this i started having agencies approach me and i got signed up with the best one. I even interned in his studio for 4 months and it was a fun experience, he has always been open to experimenting with new ideas and encouraging his team to do the same. Working under him also helped me develop my styling profile, understand the technical points of it. At this point i can say he’s been more like a family which is very important to have in this Industry."

    Read more

  • Poppy Jabal

    "I met Appurva at the very beginning of my career. He was the official photographer for the contest I was participating in — and from that moment, a lifelong friendship began, built on deep mutual respect for each other’s craft. When you’re new, it isn’t easy to get portfolios updated or experiment with fresh images every time you need them. Appurva was always there. He shot me every single time. We grew together. We experimented fearlessly. He constantly brought a new perspective to the way the lens saw me — often helping me see myself differently as an artist. He had studied in America, and I in London. It was wonderful to amalgamate our training and sensibilities — blending varied educational backgrounds into something uniquely our own. That exchange of ideas elevated not just the photographs, but the process itself. He also went out of his way to help me access new projects. Professionally, he was always my first choice as a photographer. Personally, he became family. Rightly said — Appurva is one of the strongest pillars of my career’s foundation. I will always be grateful."

    Read more

  • Sonnalli Seygall

    "I had the pleasure of working with Appurva some years ago and remember the experience so fondly. He has an incredible eye for detail and a calm, intuitive approach that instantly puts you at ease in front of the camera. That comfort translates beautifully into photographs that feel natural, elegant, and timeless."

    Read more

  • Tejinder -TJ

    Butterfly proection

    "Appurva shah was the first photographer to ever shoot me back in 2016 and he was the one who really helped me believe in myself and helped me grow and truly bring out my potential as a model . After so many years in the industry, you rarely come across people who genuinely believe in lifting others and making other people feel seen and he truly is one of those people and still after knowing him almost 10 years and counting He continues to be that force in my life."

    Read more